Animation AR

* Final Video*

At the beginning of the project, we are sure to give our character KIM SUPERMAN a funny story. 

Even though the character looks very funny and unserious, we have a more significant concept behind the character. Superman always represents masculinity, but Kim is a sexy icon; we want to combine these two significantly different representative characters. 

For the visual of the video, we are very sure about making a comic vibe animation, also has some vintage comic feeling, so we have the perspective of comic version Superman to tell the story.   

some footage from comic

  During the making of the animation part of the video, we used a lot of taken footage; we kind of wanted to make an appropriation art. We use many nostalgia elements and some familiar elements from some famous places. Like some logos, nostalgia video games, and even the wallpaper of Windows XP as the background.

we wish some of the elements could trigger audiences related memories so they can taste more tastes from our video

appropriation footages 

For the AR part, we bring Superman to the city with his new look. In this part, we just want Superman to show his new look, not having so much storytelling here. But in the end, we wanted to have a call back with the beginning, so we found a place with a billboard that also showed at the video's opening.